In most mammals, fertility is advertised. Many primates develop conspicuous sexual swellings or release scent signals; across the animal world, the fertile window comes with cues that potential mates can read clearly. Humans are among the rare species with no overt physical indicator of fertility at all — a trait biologists call concealed ovulation. From the outside, and largely from the inside too, the fertile day looks like any other.
The proof is in how much effort it takes to uncover. Where a baboon's signal is impossible to miss, a human's must be inferred — through cycle-tracking, basal body temperature, hormone test strips, and, today, a booming category of apps and wearables built for exactly this. We have, in effect, invented technology to reverse-engineer a signal our species evolved to suppress. (We'll return to that irony at the end.)
That raises an obvious question. Advertising fertility seems useful — it concentrates mating effort on the moment it can actually produce offspring. So why would a species evolve to hide it? Hiding something is rarely free; usually it's hiding it from someone, for a reason. Before we get to the theories, though, there's a second, even stranger trait to put on the table.