The first scripts were largely pictographic — a sign for an ox, a sign for a house, a sign for "to give." They were expressive but enormous, taking years to master, which kept reading and writing locked inside a small scribal elite. Encoding the world this way meant carrying an entire warehouse of symbols in your head.
The breakthrough, refined by the Phoenicians around three thousand years ago, was the phonetic alphabet: instead of a symbol per word, a symbol per sound. Suddenly a couple of dozen marks could encode any utterance in the language, and literacy became something ordinary people could acquire. This is encoding's deepest lesson, arriving right at the start of the story: power comes not from a bigger set of symbols but from a smaller one that still captures everything — the first great act of compression.