Around 539 million years ago, after billions of years of mostly microbial life, the seas erupted into complexity in the Cambrian Explosion — a burst that produced most of the major animal groups (phyla) we still have today, over roughly 13 to 25 million years. No single trigger explains it; most researchers point to a convergence of causes.
Rising oxygen made bigger, more active bodies possible. A genetic toolkit matured: the Hox genes, master switches that lay out where a body's parts go, so that small tweaks could generate radically new anatomies. And once some animals evolved hard shells, spines, and — crucially — eyes, predation became a driving force for the first time, igniting an evolutionary arms race between hunter and hunted.
We know this lost world mainly through a handful of extraordinary fossil sites that preserved soft bodies in fine detail: the Burgess Shale in Canada (found in 1909) and the older Chengjiang beds in China (~518 Ma). They're full of evolutionary experiments — some ancestral to living groups, many simply dead ends — nature throwing ideas at the wall to see what stuck.